Badge Program — Shortlist

Why Display Your Score

Instant trust signal. Parents see an independent rating before they even contact you. It answers the question they're already asking: "Is this place any good?"
Reach parents who are actively searching. Every badge click goes to your full Shortlist profile — inspection records, staff details, pricing, and data-driven review. These are qualified visitors, not window-shoppers.
Free, permanent, and automatic. The badge updates in real time. If your score improves, the badge reflects it instantly. No maintenance, no cost, no catch.

We email you your badge with embed code for your website (light and dark versions).
Copy the code and paste it into your website, or save the badge image for social media and print materials.
Parents see your rating and click through to your full Shortlist profile. The badge stays current automatically.

Does the badge cost anything?: No. The badge program is free for all scored providers. There is no paid tier, no upsell, and no catch.
Can I improve my score?: Yes. Scores reflect the data we can find. If your public records are incomplete, submit your data and we'll update the score based on verified information. Our full methodology is published at shortlist.guide/methodology.
What if I disagree with my score?: Email us. We'll explain exactly how we arrived at it and update the score if the evidence warrants it. Every score is based on our published rubric — no black boxes.
Can I use the badge on social media?: Absolutely. Right-click the badge image to save it, or screenshot it. Use it on Instagram, Facebook, your Google Business listing, enrollment packets — anywhere you want parents to see you're independently rated.
Will my badge update if my score changes?: Yes. The embedded badge loads your current score in real time from Shortlist. If your score goes up (or down), the badge reflects it within an hour.
Do providers with C or D scores get a badge?: Every scored provider has a badge available. We email badge codes to A and B-rated providers proactively, but any provider can request their embed code by emailing us.